Amitabh Bachchan’s stylist Priya Patil discusses her design journey, the challenges of the fashion industry, and her latest luxury menswear collection showcased at Paris Fashion Week.
Priya Patil, a prominent fashion designer known for her work with Bollywood icon Amitabh Bachchan, has recently made headlines with her debut at Paris Fashion Week and the launch of her luxury menswear collection. Patil has been instrumental in shaping Bachchan’s wardrobe since the tenth season of the popular television show Kaun Banega Crorepati, an experience she describes as profoundly influential in her evolution as a designer.
With nearly two decades of experience in the fashion industry, Patil has dressed a variety of celebrities, including cricketers like Sachin Tendulkar and Hardik Pandya, and actors such as Ranveer Singh and Ranbir Kapoor. In an exclusive interview, she shared insights about her latest collection, her experiences in the fashion world, and her design philosophy.
Debuting in Paris
Reflecting on her recent showcase at Paris Fashion Week, Patil stated, “It was truly a dream realised. Every designer aspires to present on a global platform, and debuting in Paris made it incredibly special.” She described the challenges she faced, including managing logistics amidst global uncertainties and preparing her collection within a tight timeline. Despite these hurdles, Patil expressed gratitude for the opportunity and the positive reception of her collection.
The Latest Collection: ‘The Modern Heir’
Patil’s recent collection, titled ‘The Modern Heir’, features three distinct narratives: Lofty Luxe, Relaxed Luxury, and The Spirit Edit. The Lofty Luxe segment is characterized by structured silhouettes made from luxurious fabrics such as fine wools, silks, and jacquards, suitable for both day and evening wear. In contrast, the Relaxed Luxury line emphasizes comfort with fluid designs crafted from soft cashmeres, linens, and cottons. The Spirit Edit showcases bold separates and statement pieces, including bomber jackets, designed for men who express their individuality through fashion.
Patil’s vision for this collection reflects a broader trend in menswear that values versatility and self-expression. “Together, these narratives form ‘The Modern Heir’ – a reflection of the new-age man who values individuality, versatility, and self-expression,” she explained.
Challenges and Triumphs in Fashion
Since launching her label in 2023, Patil has navigated the complexities of the luxury fashion market, often highlighting the need to educate clients about the value of craftsmanship, fabric quality, and construction. “While the journey has been exciting, working in the luxury space also comes with the responsibility of educating clients,” she noted. “There have been both highs and challenges, but each phase has been a valuable learning experience that continues to shape my evolution as a designer.”
Working with Amitabh Bachchan
Patil has enjoyed a long-standing working relationship with Amitabh Bachchan, describing it as one of the defining experiences of her career. “He is not just a legend in every sense, but also someone whose discipline, grace, and commitment to excellence are truly unparalleled,” she remarked. She emphasized Bachchan’s meticulous attention to detail and his unwavering passion for his craft, which has inspired her own approach to design.
When asked about Bachchan’s influence on fashion, Patil remarked, “His presence and personality elevate everything he wears. I strongly believe that clothes do not make the man; the man makes the clothes, and in his case, that holds completely true.” This sentiment underscores the notion that true style is deeply personal and cannot be dictated solely by external trends.
Perceptions of Men’s Fashion
In the context of men’s fashion, Patil aims to challenge common misconceptions and elevate the role of menswear in various settings, particularly during weddings where the groom’s attire often receives less attention than the bride’s. She advocates for a balanced representation, asserting that men should feel empowered to express their individuality through clothing.
Patil also addressed the myth that impactful fashion must be loud or overly trend-driven. “True style lies in restraint. Understated luxury has a far more lasting impact,” she explained, emphasizing that the right fabric, impeccable fit, and a sense of confidence can create a powerful impression without excess.
A Vision for the Future
Looking ahead, Patil expressed a desire to work with global leaders and diplomats, hoping to introduce refined individuality into their wardrobes while respecting the traditions and dignity associated with their roles. Her commitment to creating pieces that embody both luxury and wearability continues to guide her work as she forges new paths in the fashion industry.
In conclusion, Priya Patil’s journey from a budding designer to a recognized name in luxury menswear reflects her dedication to craftsmanship, innovation, and self-expression. As she continues to expand her influence, her work promises to redefine the landscape of menswear in India and beyond.
